Website, customers and billing in one place

One application for your whole business.

Your website, your customers, your billing and your AI run as a single system on a single database, hosted on infrastructure you control. One login, one set of records, one place to look.

Book a discovery call →
Docker Compose · your cloud Server Docker Object storage Traefik Celery Redis PostgreSQL
Wagtail · content & context Pure CMS AI-aware blocks Context Store Themes Mailing lists Blog & calendar Pages & blocks
swappable abstract models Pure CRM Interactive UI Reporting Marketing Registrations Contacts & pipeline Email & campaigns
money in, books straight Payments Accounting Billing & subs Card payments Card gateway · Accounting
the pure_ai suite AI Content Editor Transports Access boundary Model providers CMS & CRM tools Agent runtime Model providers · Automation
your shape, on a proven core Custom apps Australian fields Swapped models Your own apps

Six platforms, one application

Every layer is built from components that are actually installed. Hover, tap or tab a platform to see what is inside it — all of them running as one Django application on one PostgreSQL database you own.

Hover a layer · or use the buttons above

One application

Everything in one place, joined up from the start.

Most businesses run a website builder, a CRM, an email tool, invoicing, bookings and analytics as six separate subscriptions. Six logins, six copies of your customer list, and nothing that can see the whole picture at once.

Most businesses run on this
Website builder
CRM / contacts
Email marketing
Invoicing & payments
Bookings & forms
Analytics
6 subscriptions · data in 6 places
Pure Stack One application · one database · one login · your infrastructure
Why businesses choose it

Your data stays yours. The system fits you. It keeps improving.

Your data, your infrastructure

Your contacts, content, invoices and documents live in one database on infrastructure you control. No third party holds a copy of your business, and there's no kill switch in your application. When you want the keys, you get the keys.

Built to fit your business

You get a system shaped to the way you already work, on a platform that's already proven. Where your business is standard you keep the defaults. Where it isn't, we change the data model to match you.

It keeps improving

Switch on capabilities as you need them. The platform underneath is maintained and upgraded by us, and everything runs in our own business before it reaches yours.

You own your data, your infrastructure and the code written specifically for you. The Pure Stack platform underneath is licensed to you, with the option to buy it outright. We'll put both in writing before you commit.

See it from any seat

One platform, seven perspectives.

The same system explained for whoever's doing the evaluating, from a founder who only wants the outcome to an architect checking the exit.

Let's map your business to the stack.

A discovery call turns how your business works into a brief you can check. From there we assemble a proven core to your shape and tell you exactly what you'll own and what you'll license.