Run your business from one place

One record per customer, from enquiry to invoice.

Your contacts, pipeline, bookings, payments, invoicing, marketing and member access in the same application as your website, on one database you control. Nothing to copy between apps, because there is only one.

Start with a project brief →
Docker Compose · your cloud Server Docker Object storage Traefik Celery Redis PostgreSQL
Wagtail · content & context Pure CMS AI-aware blocks Context Store Themes Mailing lists Blog & calendar Pages & blocks
swappable abstract models Pure CRM Interactive UI Reporting Marketing Registrations Contacts & pipeline Email delivery
money in, books straight Payments Accounting Billing & subs Card payments Card gateway · Accounting
the pure_ai suite AI Content Editor Transports Access boundary Model providers CMS & CRM tools Agent runtime Model providers · Automation
your shape, on a proven core Custom apps Australian fields Swapped models Your own apps
What most businesses end up with
A CRM rented per seat
A website that knows nothing about it
A spreadsheet of the real process
Invoices in a third tool
An email list exported by hand
Reports rebuilt every month
your customer in six places · none of them authoritative
One application One record per person, in the same database as the site that brought them in
What you get

The business half, already joined up.

These run in our own production deployment today. What differs between projects is which of them you switch on, and how far your records differ from the defaults.

The core
Live

Contacts and pipeline

Contacts, organisations, opportunities and the stages they move through, named the way your business names them. A stage can be a booking, where the client picks a time from the hours you set.

Money in
Live

Payments and invoicing

Card payments, invoices and recurring plans, with your accounting kept in step rather than re-keyed.

Who sees what
Live

Registrations and access

Invitations, member areas and case records, with access decided per record rather than by one blunt role on a user account.

What's working
Live

Marketing

Each campaign gets tracked links and a budget, and reports the enquiries and sales it brought in against what it cost.

Knowing where you are
Live

Reporting

Reporting over your real records, in the same system, rather than a monthly reconstruction.

Grounded, governed
Live

An assistant that knows it

Because content and customers share a database, an assistant can answer from your own business, through an audited boundary.

The part that matters

We change the records, not just the labels.

Renaming a field is configuration. Adding the fields your industry needs, and the relationships between them, is a data-model change. It's the thing a generic CRM can't do without professional services and a fork.

Where the line sits

Changed to fit you
  • The records themselves, with your fields and relationships
  • Your pipeline stages, named the way your team says them
  • Which capabilities are switched on
  • Apps of your own, layered on top
Kept as the proven core
  • Identity, permissions and the access model
  • Payments, billing and the accounting link
  • The upgrade path, maintained centrally for every client
  • The deployment recipe, the same as every other deployment

Your customisations live in your own application, in places the core knows about. That is what lets you take improvements to the platform without losing the changes that make it yours.

What it costs

A free call, then Project Discovery at $900 plus GST.

Discovery ends with your project generated from the brief and shown to you, and the $900 is credited against the build if you go ahead. The build is quoted from the brief, because it depends on your records, what you're migrating, and how much of the above you need.

Starting point Typical business What it usually involves
Starter Service business One pipeline, standard records, payments and invoicing
Professional Sales team Several pipelines, reporting, campaign tracking
Enterprise Custom business system Swapped models, your own process, links to systems you already run

The same platform in every case. Discovery decides which you're in, and the build is quoted from it.

How it starts

1
Step 1

Your project brief

Tell us how you sell, who deals with a customer, and where the current tools get in the way. We send back a written brief, free.

2
Step 2

A discovery call

Free, thirty minutes, to talk the brief through with the person who'd do the work.

3
Step 3

Project Discovery

Which capabilities are on, and where your records differ from the defaults. You read and correct the brief, then see your project generated from it. $900 plus GST, credited against the build.

4
Step 4

Your own application

Built from that brief onto infrastructure you control, with the keys yours from the start.

Tell us how you sell.

The most useful first conversation starts with your records: what a customer is to you, and what has to be true before one counts as won.