One application per business, built to fit it.
Most of our work is a single application for one business: its website, customers, sales, bookings and invoicing on one database, shaped to how the business runs and hosted on infrastructure it controls. We build it from a written brief, on a core that already runs in production, and we keep the platform underneath maintained and upgraded.
We use it first
The enquiry you send us, the call you book and the invoice you pay all run on Pure Stack, on this website. A change reaches our own production deployment before it reaches yours.
We write it down
Every project starts with a written brief that you keep whether or not you go ahead. Every build is generated from a detailed brief you have read and corrected.
We say what's running
When we describe the platform, we say which parts run today, which are built but not yet switched on, and which are only planned.
We stay on after launch
We maintain and upgrade the platform under your application. Licence, support and hosting are separate agreements, so you decide how much else we do.
The person on the call does the work.
Pure Creative is led by its founder, Sam Minton, who has designed and built for the web since 2004: interactive work for broadcasters and agencies, front ends for Django applications in London, then Django development for a digital agency.
Since 2018 Pure Creative has built business systems for organisations, among them course enrolments, student records, customers and billing. Pure Stack is that work turned into a core we maintain, so each new business starts on proven ground instead of from scratch.
We're a small team in the Southern Highlands of New South Wales, and we meet clients by video call, at a time they choose.
Pure Stack.
Every application we build runs on it: Pure CMS for the website, Pure CRM for customers, sales and invoicing, and an AI layer that works inside the same permissions as the people using it. We develop it, run it in our own business, and license it to the businesses we build for, with the option to buy it out.
Some of what we build is for a whole sector.
Alongside client work, we launch products of our own on Pure Stack, each with an operating partner who knows its market. The partner brings the customers and the industry knowledge. We build the product and run it.
If you run a business in a niche that software serves badly, and you think others in it have the same problem, we'd like to hear about it.
Your data, your infrastructure and the code written for your business are yours. Pure Stack underneath is licensed to you, with the option to buy it out, and we put both in writing before you commit.
Start with a project brief.
Tell us what you want to build. We write it up, then talk it through with you on a free 30-minute call, and the brief is yours either way.